Where It Began
Zatreon Dizadare grew up going to church every Sunday, and that’s where his spiritual life started. He was interested in God from a very young age and wanted to understand who God was.
He moved around a lot as a kid. His father drove trucks over the road and spent long stretches away from home. Zatreon was very close to him. He lived with different family members in about seven states.
At about eight, he wanted to be baptized. He thought baptism would make him completely sinless. He tried to live up to that expectation afterward and struggled to do so.
He got into a lot of trouble as a kid. Around fourteen, his aunt took him before a judge, and he was given a choice: move to Cheyenne, Wyoming, to live with his father, or stay in Topeka, Kansas, and spend a year in custody. He moved to Cheyenne. He continued getting into trouble until he was about eighteen.
He prayed when he was scared or in trouble. He felt guilty about that pattern and wanted his spiritual life to be more consistent. As he got older he thought a lot about heaven and hell, and he convinced himself he’d done too much wrong to be saved.
He cared about helping people. He wanted to help anyone who went without, and he used to say he wanted to get rich so he could help as many people as possible and make their lives easier. He was known as kind and respectful.
He had two big dreams. His biggest dream was pro basketball. His behavior got him kicked off his high school team and later expelled.
He finished at Triumph High School, an alternative school, and played some city league ball.

His other dream was music. He grew up watching his uncle and his father make beats, and when he was about six his dad gave him an 88-key workstation for Christmas. Music has been part of his life ever since.
The Search for Answers
Near the end of high school he started wanting a family. At eighteen he met his wife. They were good friends first, and she’s still his only wife. Money was tight in those years, partly because of choices he’d made and partly because he wasn’t very responsible yet. He wanted his situation to change, to become financially secure, and to understand life, himself and God.
He grew up around Christianity. His grandmother gave him a Bible, which he kept. At twenty-three, he came across teachings about spirituality and consciousness that made a lot of sense to him. For about nine months he explored ideas about raising his vibration, manifestation, crystals, reincarnation, astrology, numerology, and the belief that everyone is part of one consciousness. He also meditated and went vegan as part of that period. He shared everything he learned with his wife.
Then one day he saw a post on Twitter that made him stop and question all of it. It made him see that what he’d been following put himself and his own desires at the center. At the time, that led him to believe he’d strayed from God. He spent the rest of the day rethinking everything he’d believed.
Because he believed that, he returned to Christianity and began an intense search. He opened his grandmother’s Bible and read every day, then moved to the King James Version and started comparing translations. He listened to pastors and preachers, and he made music meant to honor God.
He encountered teachings across many doctrines and denominations. Their differences left him unsure about what was true. He questioned translations and which books made it into the Bible. He read the Bible during different periods and compared translations. He explored Islam, Hinduism and Buddhism for varying lengths of time, ranging from immediate disinterest to study lasting days, weeks, months, or years. He relied on other people to tell him what was true, and he felt he wasn’t leading his family well.
He felt empty and lost. He wanted to know what was true, so he kept searching.
The First Season
In the middle of that search, Zatreon started building Grandeur Excellence. He described it as a system of intentional living focused on the positive evolution of the human mind, personal growth, self-discipline and a higher standard of conduct. It had ten virtues, and the practice was to take one at a time and live it out through intentional action, reflection and accountability.
He went all in. He wrote blog posts about how real-world problems might’ve gone differently if Grandeur Excellence had been applied, shared stories of people living it out and made social media content for it. He set up a meeting at the Presidential Barbershop to get people on board, did an interview about it and delivered hoodies to his supporters, each with the virtue they’d picked.
During a difficult time with his mental health, he returned to his Christian faith and began reading for himself. He tried to develop Grandeur Excellence into a Christian “Liturgy of Character,” then set the project aside.
A Change in Belief
Christianity is where Zatreon’s spiritual life started. Today, he follows his own spiritual philosophy.
He values that period of searching and changing his mind. He believes it helped him decide what he believes today: life is about creation and evolution.
Creation and Evolution
He believes changing harmful patterns supports a person’s soul growth. His guiding idea is to keep evolving throughout life.
He believes personal growth can benefit others and contribute to the well-being of the wider community.
The Meaning of 111
That belief is where the $111 price comes from. Every Grandeur Excellence hoodie is $111 because of his belief in the power of numbers and what this one stands for.
Tap each one to line them up.
- Beginnings The first step, and the person as creator.
- Alignment Mind, body and spirit, or thought, word and action, lined up.
- Unity One person who grows lifts everyone.
He sees the number one as a sign of beginnings: a first step, a fresh start, or a person creating something new. In 111, it appears three times.
He sees the three ones as a sign of alignment: mind, body and spirit, or thought, word and action, working together. He believes people are more likely to act on their intentions when those things align. He gives 111 this personal meaning. Claims about the number influencing outcomes need supporting evidence.
He also sees the three ones as a sign of unity. Each one represents an individual, and together they represent a group. He believes one person’s growth can benefit the people around them.
The Ten Virtues
Grandeur Excellence comes from Zatreon’s life. The ten virtues are qualities he practiced before he had names for them.
He chose ten virtues to describe qualities people can practice and develop. He believes one virtue can give a person a clear principle to follow through life. That’s why every hoodie carries one word, picked by the person wearing it.
Pick the word that fits you.
Grandeur Excellence Today
Grandeur Excellence is an independent philosophy that welcomes people with different religious, spiritual, and nonreligious beliefs. Zatreon has chosen his own spiritual path after leaving Christianity. Readers can draw on their own faith, spiritual practice, or personal philosophy as they work to grow. Grandeur Excellence reflects what he believes: keep creating, keep evolving and choose one virtue to guide how you live.
